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Custom Auto Dealer Promotional Products

When a buyer drives off the lot, the dealership wants its name to stay in the car. This collection holds 70 products built around that goal: full color wood key tags, ice scrapers with a built-in flashlight, roadside safety tools, 20 piece first aid kits and trunk and cargo organizers.


For the showroom and service drive, magnets priced from $0.14, wall calendars, coasters and pens keep the next oil change top of mind. Thirteen items include a carabiner or clip, and 27 are made in the USA.


Inside the Car

  • Key tags: 3 inch wood key tags printed in full color, handed over with the new keys at delivery.
  • Winter and roadside: ice scrapers with a flashlight and work light, a car safety tool and a safety tool with a rechargeable COB flashlight.
  • First aid: a 20 piece first aid kit sized for the glove box or center console.
  • Organizers: a Bring-It-All trunk organizer and a collapsible cargo organizer with a removable cooler and an embroidered logo.


Showroom and Service Drive

  • Magnets: square, business card, 5 x 3 oval, shaped wood and calendar magnets with service reminders.
  • Calendars: Inspirations and American Glory wall calendars, bound with staples or a spiral, for the customer mailing list.
  • Waiting room: absorbent coasters, budget click pens and a twin-write pen and highlighter for paperwork.


Dealers commonly hand out key tags and first aid kits with every sale, then mail calendars and magnets to their service list each December. Premium organizers suit fleet clients and top salespeople. Order quantities fall between 12 and 500 per product, and production takes about 12 to 17 days, so place seasonal items like ice scrapers before the first frost.

Frequently Asked Questions

Dealerships do best with items that live in or around the car: key tags, ice scrapers with a flashlight, trunk organizers, first aid kits, emergency safety tools and absorbent coasters. Magnets and wall calendars keep the service department's number in the kitchen, and logo pens handle paperwork at signing.

The full color wood key tag, 3 inch, is about $1.52, and thirteen items in the collection include a carabiner or clip. A key tag goes home with every set of keys, so a branded tag puts the dealership and service line in the customer's hand every time they drive.

Practical car gear makes a strong delivery gift: the Bring-It-All trunk organizer at about $13.85, the Structure collapsible cargo organizer with removable cooler at about $42.88, an ice scraper with flashlight and work light near $7.88, a 20 piece first aid kit about $7.49, and the Resqme tool or the safety tool with rechargeable COB flashlight.

A basic square magnet costs around $0.14; the business card size is roughly $0.19 and a calendar magnet about $0.27. Oval 5 x 3 inch magnets are about $0.46, and a shaped wood magnet up to 3 square inches about $1.70. Stapled wall calendars run about $1.60 and spiral calendars about $1.75.

Minimums range from 12 to 500 pieces, so a single store can order a small batch of premium gifts while a dealer group can stock magnets for every service visit. Dealer orders leave production 12 to 17 business days after the digital proof is approved.

Twenty-seven items are made in the USA. Five items include LED lights and two are rechargeable, useful for roadside and winter driving kits. Screen printing covers 58 items, with 11 offering full color and 1 embroidered, so a dealer logo can be matched across the whole program.