Custom License Plates for Dealers and Fleets
In states that do not require a front plate, that blank bumper space is prime real estate, and dealerships have filled it with their names for generations. A printed plate keeps advertising for as long as the car is on the road. We offer four options.
Three are plastic plates in different thicknesses: 0.035 gauge for the most economical run, 0.055 gauge for a firmer feel, and 0.075 gauge for the stiffest plastic plate. The fourth is an aluminum plate with the look of a traditional metal tag.
Picking a Plate Material
- 0.035 gauge plastic: the thinnest and lowest cost, suited to dealership lots that plate every vehicle they sell.
- 0.055 gauge plastic: a mid-weight plate with more stiffness than the thinnest option, for a sturdier feel on the bumper.
- 0.075 gauge plastic: the heaviest plastic option, holding its shape well on display vehicles and showroom cars.
- Aluminum: a metal plate with a classic tag look, often chosen for car clubs, schools and novelty gifts.
Check local rules on front plate displays before ordering, and keep the design simple so it can be read from the car behind at a stoplight. Beyond car dealers, the plates work for collegiate booster clubs, sports teams, car shows and auto body shops. Plates start at $1.19, and each style is ordered in runs of 250.
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Regular price $1.19Regular priceUnit price per
$2.97Sale price $1.19-
White
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Regular price $1.64Regular priceUnit price per
$4.10Sale price $1.64-
White
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Regular price $2.14Regular priceUnit price per
$5.35Sale price $2.14-
White
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Regular price $4.44Regular priceUnit price per
$11.10Sale price $4.44-
White
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Frequently Asked Questions
There are four plates. Three are plastic in different thicknesses: 0.035 gauge, 0.055 gauge and 0.075 gauge. The fourth is an aluminum license plate for a more durable, premium feel. All four carry a screen printed design, so they work as front plates for dealerships, clubs and events.
The thinnest plastic plate is about $1.19, the 0.055 gauge about $1.64 and the 0.075 gauge about $2.14. The aluminum plate costs about $4.44. A $55 setup charge applies to the order. Moving up one gauge adds roughly 45 to 50 cents per plate, a small premium for a stiffer plate on every car you sell.
Gauge describes the thickness of the plastic. A 0.035 gauge plate is thin and light, a 0.055 gauge plate is noticeably stiffer, and a 0.075 gauge plate is the thickest and sturdiest of the three. Thicker plates hold their shape better on a moving vehicle and tend to last longer.
Yes, every plate here begins at 250 units, whether you choose plastic or aluminum. That quantity suits car dealerships putting a plate on each vehicle sold, car clubs, schools, sports teams and charity fundraisers. For the thinnest plastic plate, 250 pieces come to about $298 before the $55 setup.
Plastic plates are lighter and cheaper, which makes them good for dealership use and large giveaways. Aluminum costs about twice as much as the thickest plastic plate but feels more substantial and stands up well to weather. Choose aluminum for merchandise you sell or gift, and plastic for volume.
These plates do not show a standard turnaround, so the date is worked out when you place the order. Tell us when the first cars need them, and the timing will be stated on your proof. Dealerships tend to reorder while they still have a few dozen plates left, so no vehicle leaves the lot bare.