Custom Brand-Name Promotional Products

These are items made by brands people already buy in stores, decorated with your logo. The range is huge, 3,633 products, and covers Paper Mate and Scripto pens, Post-it notes, Moleskine journals, apparel from Adidas, Columbia and BELLA + CANVAS, drinkware from BruMate and Igloo, and luggage and coolers from TUMI and Dometic.

Prices span a wide range. Paper Mate Write Bros Stick Pens start at about $0.32, Post-it Notes in full color at about $0.45 and Paper Mate InkJoy pens at about $0.57. Mid-range gifts like the BruMate Leap and Moleskine Cahier Journal Three Packs run about $27. At the top, Dometic CFX2 electric coolers and TUMI luggage cost about $650 to $995.

People recognize the name, trust the quality and are more likely to keep and use the item, which keeps your logo in view for longer. A known brand also signals that you value the recipient, which matters for client gifts, employee awards and incentive programs. The tradeoff is a higher unit price than an unbranded equivalent.

It depends on the product:

• Full color: on 2,690 items, from notes to apparel
• Screen print: on 1,282 items, such as pens and drinkware
• Embroidery: on 1,242 items, mostly apparel and bags
• Laser engraving: on 310 items, for steel and wood
• Debossing: on 96 items, a pressed mark common on journals

Setup fees range from about $10 to $160.

You can buy as little as one unit of certain items, while others start at 500, so a single executive gift and a full conference order are both possible. Lead times vary by product, starting at about 5 days on the quickest items and running much longer on others. Check each listing before you set a delivery date.

Moleskine leads with 96 items, followed by Independent Trading Co. with 76, BELLA + CANVAS with 75, Gildan and Stormtech with 74 each, CORE365 with 72 and Adidas with 71. High Sierra, DRI DUCK, Igloo, Devon & Jones and Columbia each offer 55 to 67. Across the range, 695 items use recycled materials and 417 are insulated.