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Custom Soft-Sided Coolers

Soft coolers fold flat when empty and weigh a fraction of a hard chest, which is why they turn up at company picnics, job sites, tailgates and sales calls with lunch packed inside.


Our range runs past 200 styles: six-can lunch totes in non-woven or laminated fabric from $1.89, golf sling coolers with ball pockets, picnic backpacks, convertible tote packs, and welded coolers rated in liters rather than cans. Igloo, Arctic Zone, Hydro Flask, Dometic, Stanley and Wolverine sit next to unbranded options, and over a third of the line is made with recycled fabric.


Sizes From Lunch to Weekend

  • 6 to 12 cans: compact lunch coolers and cooler totes for staff appreciation days, wellness programs and grocery or delivery promotions.
  • 15 to 24 cans: picnic backpacks, vertical canvas coolers and outdoor bags with room for a crew lunch or a day at the lake.
  • Liter-rated coolers: Dometic welded soft coolers in small, 10 L and 21 L sizes, plus 25 and 26 liter duffel and tote models.
  • Built-in details: insulated linings, zip pockets, adjustable shoulder straps, food-safe interiors and a few with trolley sleeves that slide over a suitcase handle.


How Logos Go On

  • Full color: available on more than 120 coolers and reproduces artwork edge to edge on smooth polyester panels.
  • Embroidery: adds a stitched logo to canvas, nylon and heavier polyester models, a common pick for golf outings and executive gifts.
  • Screen printing: the economical route for one or two color marks on non-woven and laminated lunch bags bought in volume.


Minimums start at just two pieces on some coolers and reach 250 on the lowest priced bags, so a small client gift and a citywide giveaway can both come from this page. Most orders are produced in 10 to 22 days after artwork sign-off. Check the can capacity before you choose, since a six-pack lunch bag and a 24-can backpack serve very different events.

Frequently Asked Questions

Soft coolers start near $1.89 for the Corbin Recycled Cooler Bag, with many non-woven and laminated coolers under $5. Sling, backpack and tote coolers for 6 to 24 cans run about $30 to $31. Welded and heavy-duty soft coolers from Dometic, like the Recon ZL and Unrestricted series, range from about $235 to $316.

Choose by how many people it serves:

  • 6 cans, like the Budget Cooler Bag, for one person's lunch.
  • 9 to 12 cans, like the Ares and Acadia, for a pair or small team.
  • 15 to 24 cans, like the Park Side Picnic Backpack Cooler, for picnics.
  • 10 to 26 L Dometic coolers for long days outdoors.

Tote coolers are simple and cheap for lunches and events. Sling coolers, like the Golf Links with ball pockets, suit golfers and walkers. Backpack coolers carry more cans hands-free. Welded coolers, like the Dometic Recon ZL, are the heavy-duty end, priced for boat owners, campers and top clients.

Full color printing is used on 126 coolers and handles bright, detailed artwork on polyester. Embroidery, on 84 coolers, gives premium coolers a stitched logo that holds up outdoors. Screen printing, on 80 coolers, is the budget choice for non-woven coolers with simple logos.

Soft cooler minimums run from 2 pieces on premium brands to 250 on budget bags. Soft coolers need about 10 to 22 days in production, and setup costs between $45 and $110. Order before summer picnics and company outings fill the calendar.

About 105 coolers are insulated, 52 have spill-resistant linings or lids and 29 are water resistant. Around 77 use recycled materials and 37 are PVC free. Brands include Igloo, Arctic Zone, Hydro Flask, Dometic, Stormtech, Stanley, Cutter & Buck, Cuisinart Outdoors and Kanga.